{"id":63,"date":"2023-03-07T09:42:40","date_gmt":"2023-03-07T09:42:40","guid":{"rendered":"https:\/\/wphix.com\/wp\/cetalog\/?page_id=63"},"modified":"2026-03-21T01:06:20","modified_gmt":"2026-03-21T00:06:20","slug":"seo-case-study","status":"publish","type":"page","link":"http:\/\/dofollow.cz\/en\/seo-case-study\/","title":{"rendered":"SEO case study"},"content":{"rendered":"
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Optimalizace pro vyhled\u00e1va\u010de Tlama Games<\/h3>

Jak jsme pomohli eshopu k n\u00e1r\u016fstu organick\u00e9 n\u00e1v\u0161t\u011bvnosti<\/span><\/p>

Pod\u00edvejte se na v\u00fdsledy na\u0161\u00ed pr\u00e1ce pro dlouholet\u00e9ho klienta, kter\u00fd dominuje v segmentu deskov\u00fdch her<\/p><\/div><\/div>

DETAILY PROJEKTU<\/p>

V\u00fdsledky kompletn\u00ed SEO spr\u00e1vy pro eshop<\/p><\/div><\/div>

SLU\u017dBA<\/p>

SEO spr\u00e1va<\/p><\/div>

KLIENT<\/p>

Tlama Games<\/p><\/div>

KATEGORIE:<\/p>

SEO<\/p><\/div>

DATUM<\/p>

2025<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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SEO strategie Tlama Games<\/h3>

SEO u e-commerce projektu Tlama Games je postaven\u00e9 na systematick\u00e9m pokryt\u00ed popt\u00e1vky a schopnosti zachytit u\u017eivatele ve f\u00e1zi, kdy aktivn\u011b hled\u00e1 konkr\u00e9tn\u00ed produkt. Nejde jen o r\u016fst n\u00e1v\u0161t\u011bvnosti, ale o z\u00edsk\u00e1v\u00e1n\u00ed dotaz\u016f s vysok\u00fdm n\u00e1kupn\u00edm z\u00e1m\u011brem.<\/p>

Sou\u010d\u00e1st\u00ed strategie je kombinace klasick\u00e9ho organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed a AI kan\u00e1l\u016f (ChatGPT, AI Overviews, Perplexity), kter\u00e9 dnes vstupuj\u00ed do rozhodovac\u00edho procesu u\u017eivatel\u016f. C\u00edlem bylo zajistit maxim\u00e1ln\u00ed viditelnost nap\u0159\u00ed\u010d t\u011bmito zdroji a dostat produkty i kategorie mezi doporu\u010dovan\u00e9 odpov\u011bdi.<\/p>

\u00a0<\/p>

Z\u00e1klad tvo\u0159\u00ed t\u0159i pil\u00ed\u0159e: technick\u00e1 stabilita webu, \u0161k\u00e1lovateln\u00fd obsah pokr\u00fdvaj\u00edc\u00ed long-tail dotazy a \u0161irok\u00fd obsahov\u00fd footprint, kter\u00fd umo\u017e\u0148uje z\u00edsk\u00e1vat jak organick\u00e9 pozice, tak citace v AI n\u00e1stroj\u00edch.<\/p>

Jak jsme postupovali p\u0159i SEO spr\u00e1v\u011b<\/span><\/h2>

Projekt je \u0159\u00edzen jako kontinu\u00e1ln\u00ed optimaliza\u010dn\u00ed proces zalo\u017een\u00fd na datech. Vyu\u017e\u00edv\u00e1me GA4, GSC a AI traffic pro identifikaci p\u0159\u00edle\u017eitost\u00ed a jejich prioritizaci podle dopadu na revenue.<\/p>

Technick\u00e1 \u010d\u00e1st zahrnuje optimalizaci indexace, kanonikalizace a intern\u00ed struktury tak, aby byl web dob\u0159e crawlable a srozumiteln\u00fd pro vyhled\u00e1va\u010de i AI modely. Kl\u00ed\u010dov\u00e9 je odstran\u011bn\u00ed duplicit, spr\u00e1vn\u00e9 sm\u011brov\u00e1n\u00ed sign\u00e1l\u016f a stabiln\u00ed architektura.<\/p>

Obsahov\u00e1 strategie c\u00edl\u00ed na konkr\u00e9tn\u00ed dotazy \u2013 od n\u00e1zv\u016f her p\u0159es expanze a\u017e po p\u0159\u00edslu\u0161enstv\u00ed. D\u00edky tomu web pokr\u00fdv\u00e1 \u0161irok\u00e9 spektrum long-tail dotaz\u016f s vysokou pravd\u011bpodobnost\u00ed konverze.<\/p>

V\u00fdkon je pr\u016fb\u011b\u017en\u011b vyhodnocov\u00e1n na \u00farovni n\u00e1v\u0161t\u011bvnosti, objedn\u00e1vek a revenue. Ka\u017ed\u00e1 zm\u011bna se hodnot\u00ed podle re\u00e1ln\u00e9ho business dopadu.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Jak narostl v\u00fdkon a prodeje<\/h2>

SEO v\u00fdkon Tlama Games je v\u00fdsledkem dlouhodob\u00e9 pr\u00e1ce na pokryt\u00ed popt\u00e1vky a \u0161k\u00e1lov\u00e1n\u00ed obsahu. B\u011bhem posledn\u00edch let se poda\u0159ilo vybudovat stabiln\u00ed organick\u00fd kan\u00e1l a sou\u010dasn\u011b otev\u0159\u00edt nov\u00fd zdroj n\u00e1v\u0161t\u011bvnosti v podob\u011b AI vyhled\u00e1v\u00e1n\u00ed, kter\u00e9 meziro\u010dn\u011b narostlo z 86 na 7 635 sessions (+8 777 %) a p\u0159ineslo 44 objedn\u00e1vek (+1 000 %).<\/p>

Digit\u00e1ln\u00ed prost\u0159ed\u00ed se rychle m\u011bn\u00ed a spolu s n\u00edm i chov\u00e1n\u00ed u\u017eivatel\u016f. Vedle klasick\u00e9ho vyhled\u00e1v\u00e1n\u00ed dnes roste v\u00fdznam AI n\u00e1stroj\u016f, kde m\u00e1 Tlama Games 339 citac\u00ed v ChatGPT (+68) a celkem 279 citovan\u00fdch URL (+41). Tento \u0161irok\u00fd obsahov\u00fd footprint umo\u017e\u0148uje zasahovat u\u017eivatele nejen v Google, ale i v AI odpov\u011bd\u00edch nap\u0159\u00ed\u010d stovkami dotaz\u016f.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u0159\u00ednos pro klienta<\/span><\/p>

Projekt Tlama Games ukazuje, jak m\u016f\u017ee systematick\u00e9 SEO p\u0159in\u00e9st dlouhodob\u00fd r\u016fst v\u00fdkonu. Za 5 let spolupr\u00e1ce vzrostly tr\u017eby z organick\u00e9ho vyhled\u00e1v\u00e1n\u00ed o v\u00edce ne\u017e 300 %<\/strong>, p\u0159i\u010dem\u017e web dnes generuje 1 616 558 sessions a 24 900 objedn\u00e1vek ro\u010dn\u011b. Sou\u010dasn\u011b vznikl nov\u00fd kan\u00e1l v podob\u011b AI trafficu, kter\u00fd narostl z 86 na 7 635 sessions (+8 777 %) a za\u010dal p\u0159in\u00e1\u0161et i prvn\u00ed objedn\u00e1vky (+1 000 %).<\/p>

Digit\u00e1ln\u00ed prost\u0159ed\u00ed se m\u011bn\u00ed a diverzifikace zdroj\u016f n\u00e1v\u0161t\u011bvnosti je kl\u00ed\u010dov\u00e1 pro stabiln\u00ed r\u016fst. Kombinace technick\u00e9ho SEO, \u0161k\u00e1lovateln\u00e9ho obsahu a optimalizace pro AI vedla k v\u00fdrazn\u00e9mu roz\u0161\u00ed\u0159en\u00ed viditelnosti \u2013 web m\u00e1 stovky citovan\u00fdch URL a siln\u00e9 zastoupen\u00ed v odpov\u011bd\u00edch ChatGPT. V\u00fdkon tak nestoj\u00ed na jednom kan\u00e1lu, ale na kombinaci organiku, AI a dal\u0161\u00edch zdroj\u016f.<\/p>

\u00a0<\/p>

Stejn\u00fd p\u0159\u00edstup aplikujeme i na dal\u0161\u00ed e-commerce projekty. Zam\u011b\u0159ujeme se na identifikaci p\u0159\u00edle\u017eitost\u00ed s p\u0159\u00edm\u00fdm dopadem na revenue, jejich rychlou implementaci a pr\u016fb\u011b\u017en\u00e9 vyhodnocov\u00e1n\u00ed. C\u00edlem nen\u00ed jen r\u016fst n\u00e1v\u0161t\u011bvnosti, ale m\u011b\u0159iteln\u00fd r\u016fst tr\u017eeb a dlouhodob\u011b udr\u017eiteln\u00fd v\u00fdkon.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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\r\n Spojte se s n\u00e1mi<\/span>\r\n

Konzultace zdarma
Z\u00edskejte konzultaci zdarma<\/h2>

Poj\u010fme probrat va\u0161e SEO. Nez\u00e1vazn\u011b a zdarma.<\/p>\r\n <\/div>\r\n

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\r\n Zavolejte n\u00e1m<\/span>\r\n

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\r\n Napi\u0161te n\u00e1m<\/span>\r\n

oberpfalzer@dofollow.cz<\/a><\/p>\r\n <\/div>\r\n <\/div>\r\n

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Ta\u0161kentsk\u00e1 1413\/8
Praha 10 - Vr\u0161ovice
101 00<\/p>\r\n <\/div>\r\n <\/div>\r\n \r\n <\/div>\r\n<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Optimalizace pro vyhled\u00e1va\u010de Tlama Games Jak jsme pomohli eshopu k n\u00e1r\u016fstu organick\u00e9 n\u00e1v\u0161t\u011bvnosti Pod\u00edvejte se na v\u00fdsledy na\u0161\u00ed pr\u00e1ce pro dlouholet\u00e9ho klienta, kter\u00fd dominuje v segmentu deskov\u00fdch her DETAILY PROJEKTU V\u00fdsledky kompletn\u00ed SEO spr\u00e1vy pro eshop SLU\u017dBA SEO spr\u00e1va KLIENT Tlama Games KATEGORIE: SEO DATUM 2025 SEO strategie Tlama Games SEO u e-commerce projektu Tlama […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-63","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/pages\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":15,"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/pages\/63\/revisions"}],"predecessor-version":[{"id":1569,"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/pages\/63\/revisions\/1569"}],"wp:attachment":[{"href":"http:\/\/dofollow.cz\/en\/wp-json\/wp\/v2\/media?parent=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}